UniKL Malaysia France Institute’s (MFI) Centre for Advancement & Continuing Education (ACE) is intensifying efforts to strengthen artificial intelligence (AI) and digital marketing skills among rural entrepreneurs through a nationwide training initiative delivered across six regions.
As part of its 2025 rollout with Rubber Industry Smallholders Development Authority (RISDA), the programme reached communities in Kuala Kangsar, Melaka, Kuching, Kuantan, Miri, and Kota Kinabalu, equipping small business owners with the fundamentals of AI for branding, agriculture, and online marketing.
Conducted from August to October 2025, the “Asas AI dalam Pertanian” and “Asas AI dalam Penjenamaan dan Pemasaran Digital” courses aim to bridge the digital gap and prepare micro-entrepreneurs for the demands of a rapidly evolving marketplace.
Participants learned practical, hands-on skills including AI-assisted branding fundamentals; Digital marketing using AI-powered tools; Creative content creation through ChatGPT, Canva AI, and Suno AI; and techniques to increase online visibility and market reach.
Each session involved about 20 participants, ensuring personalised guidance and meaningful skills development.
The programme received encouraging feedback from entrepreneurs across all six regions.
“The trainers were very easy to understand and the basic AI techniques were simple to learn,” said Selevaster George Suahip from Kota Kinabalu.
These responses reflect the relevance and accessibility of the training for rural business communities.
Beyond its collaboration with RISDA, the centre also offers over 100 short courses across areas such as automotive engineering, mechanical and fabrication, HVAC and refrigeration, industrial automation, and water and energy systems.
By bringing AI literacy directly to rural communities across six regions, UniKL MFI’s ACE is contributing to national efforts toward digital inclusivity and Industry 4.0 readiness.
